HFM Publisher Guide
1. Getting Started
1.1 What is HFM?
HFM enables you to monetize Native, Social, Search, Display, and Organic Website traffic using our Tier 1 search feed. The monetization flow passes through PPC landing pages registered specifically for your campaign, featuring relevant keywords based on the user’s initial interest. Users confirm their interest by clicking on these keywords, triggering highly targeted ads that drive exceptional conversion rates.
1.2 Eligibility and Application
Are you an experienced online marketer or media buyer with a substantial budget? Looking to expand your business or unlock new revenue streams? If so, apply for a free HFM account [HERE].
1.3 Contacting HFM
Questions? Reach out to us at [email protected]. Once onboard, you’ll receive a dedicated account manager available via email, messenger, or directly.
2. Traffic
2.1 Traffic Types
HFM supports the monetization of Native, Social, Search, Display, and Organic traffic. Social and Search traffic must pass through an intermediate content page, approved by both HFM and our Tier 1 feed provider.
2.2 Approved Networks & Sources
We accept traffic from Taboola, Outbrain, MGID, RevContent, and major social media platforms. Reach out if you have new platforms in mind.
2.3 Geos, Verticals & Devices
HFM operates globally, supporting all devices and verticals. Certain geos may be restricted to ensure quality and safety. Key geos include English-speaking countries, Europe, and Asia.
2.4 Budget Requirements
HFM partners with professional media buyers. While you can start with a test budget, expect to spend a four-digit daily amount post-testing.
3. Monetization
3.1 Campaign Setup
After approval, you can set up campaigns immediately. Account setup takes minutes, and feed provider approval is completed within 24 hours.
3.2 Creatives & Ad Texts
All creatives and ad texts undergo compliance review. Issues will be flagged for adjustment.
3.3 Traffic Monitoring
HFM closely monitors traffic quality. A blacklist is maintained to prevent unqualified traffic. Monitoring your traffic and sourcing from trusted networks is crucial.
3.4 Conversion Rate Benchmark
Aim for 25%-60% conversion rates (CR). If CR drops below 10%, pause campaigns and adjust targeting. A conversion is counted when a user clicks an ad on the PPC landing page.
4. Finance
4.1 Payment Methods
Payments are made via wire transfer.
4.2 Currencies
Payments are issued in USD ($) or EUR (€).
4.3 Invoicing
No need to invoice HFM. Credit notes are generated and downloadable from the “Balance History” section.
5. Reporting
5.1 Report Details
Reports are available at account, campaign, and conversion levels through the HFM dashboard, API, or email scheduling.
5.2 Time Zone
Reports follow PST (Pacific Standard Time).
5.3 API Access
Approved publishers receive API documentation to automate and pull performance data.
5.4 SubID Support
HFM supports up to four SubID parameters for detailed tracking and optimization.
5.5 S2S Callbacks/Postback
Server-to-server callbacks can be set at account or campaign levels and triggered by user actions.
5.6 3rd Party Pixel Integration
Integrate 3rd party pixels for better data insights and optimization. Supported platforms include major native and social networks.
5.7 3rd Party Tracking
HFM is compatible with external tracking solutions (e.g., Voluum), ensuring seamless integration.
For further details, reach out to your account manager or contact us at [email protected].
