For Publishers.
As of April 3rd, 2020
HFM Marketing (“HFM”) operates a platform under the HFM brand, on which providers and/or intermediaries of goods and services (“Advertisers”) and suppliers of internet user traffic (“Publishers”) can meet.
Advertisers provide advertisements on the platform, which the Publisher can integrate into or onto its advertising Space. Publishers receive remuneration for traffic provided and purchased by the Advertisers.
1. Definitions
Account: An account refers to the area of the platform which is accessible via a username and password, in which the Publisher may specifically view and (where applicable) change personal data, transactions, and advertising space(s).
Advertisements: Content promoting an Advertiser’s product or services, such as banners, links, emails, landing pages, videos, full-page ads, pop-ups, pop-unders, product data, etc.
Advertiser: A natural person or legal entity who makes available or wishes to make available advertising campaigns via the platform. This process is also referred to as traffic procurement. Advertisers may also be operators of a network, collaborating with further Advertisers (“Advertiser Network”). Advertisers cannot be consumers; the platform is directed only to commercial customers.
Advertising Campaign: When an Advertiser wishes to purchase traffic via the platform, they set up an advertising campaign. The Advertiser defines the target group using parameters such as country, keyword, device, etc. (the targeting options).
Advertising Space: Domains or websites with or without content, emails, toolbars, etc., where advertisements can be placed.
Controller: As defined under the General Data Protection Regulation (GDPR).
Data Processing Addendum: HFM’s data processing addendum, accessible at https://www.hfm-marketing.com/dpa.html, incorporated into these Publisher Terms & Conditions by reference.
Feed Integration: Publishers may use the platform via API, instead of using it via the self-service interface. This integration is referred to as a “Feed Integration.” Additional agreements may apply separately.
Intellectual Property Rights: All rights under patent, copyright, moral rights, trade secret, trademark, unfair competition, publicity, privacy rights law, and any other proprietary rights.
Personal Data: As defined under the General Data Protection Regulation (GDPR).
Platform: The technical solution provided by HFM, enabling Advertisers and Publishers to buy or sell traffic.
Processor: As defined under the General Data Protection Regulation (GDPR).
Publisher: A natural person or legal entity making available or intending to make available advertising spaces via the platform. This process is referred to as traffic sale. Publishers may operate a network, collaborating with further Publishers (“Publisher Network”). Publishers cannot be consumers; the platform is directed only to commercial customers.
Quality Guidelines: HFM’s Quality Guidelines, accessible at https://www.hfm-marketing.com/quality-guidelines.html, incorporated into these Terms & Conditions by reference.
Traffic: Users surfing the Internet.
User: A human user of the internet, such as a visitor to a website or a user of a mobile app.
2. Platform Usage
2.1 Intellectual Property
HFM owns all right, title, and interest, including all Intellectual Property Rights relating to the platform, including software, technology, processes, materials, guidelines, and documentation.
The Publisher may not:
- Misappropriate or infringe HFM’s intellectual property rights.
- Copy, reverse engineer, decompile, disassemble, or attempt to discover the source code or algorithms.
- Modify, translate, or create derivative works.
- Use the platform to develop a competing product.
- Transfer, sell, lease, lend, disclose, or co-brand without explicit written permission.
2.2 Account
Publishers must register for an account to use the platform. All data provided at registration must be correct and up to date. Publishers must notify HFM of changes immediately.
Publishers are responsible for the security of their accounts. Passwords must remain confidential. HFM may block access if unauthorized activity is detected.
For further information, contact [email protected] or call +1657-331-31-76.
